Kendall says the client experience will continue to drive the firm’s strategic direction.
SC&H Group, a leading management consulting, audit and tax firm, announced today that Colin Kendall will become the firm’s next Chief Marketing Officer. Kendall has helped lead the firm’s initiative to expand its voice and reach in the industry, while leveraging marketing innovations to drive growth. In his time at SC&H Group, Kendall has successfully led the marketing strategy for the company’s largest service lines, creating and delivering cohesive and data-driven marketing campaigns.
Ron Causey, SC&H Group’s Co-founder and CEO, said: “Colin has demonstrated the ability to think strategically and proactively on behalf of the firm’s practices, and embodies the SC&H culture. His data-driven approach—both with service lines and other firm initiatives—has helped SC&H Group to expand our brand’s voice and awareness in the industry, and foster a tighter alignment between marketing, sales, and the client experience.”
Causey, who will step down as CEO in 2021, will be succeeded by SC&H’s Business Performance Management (BPM) Director Pritpal Kalsi. Kalsi has worked closely with Kendall on strategic marketing for BPM, as well as its Innovation Committee and COVID-19 response team.
“Colin has been leading many of the strategic areas for SC&H, including helping the firm establish a national brand for the management consulting divisions. His expertise combined with his keen appreciation of our firm’s advisory services and cultural values will serve SC&H well for the firm’s regional and national marketing strategy. I am excited and looking forward to Colin’s leadership as our Chief Marketing Officer,” said Kalsi.
Kendall says: “I’m incredibly proud of the work our marketing team has done to bring more awareness to the great work our professionals have been doing for years across a myriad of services.”
Kendall asserts SC&H Group’s “unwavering focus on creating an exceptional client experience” is critical to the success of the marketing arm of the organization. “When we have the expertise and relationships that our teams have, it’s incumbent upon us to create content and deliver guidance that elevates our professionals and puts them in the position to get in front of as many organizations as possible. It should become a no-brainer that SC&H is the right partner for their business needs,” Kendall adds.
Kendall graduated from University of Maryland with a degree in journalism and says his interest in storytelling – particularly using technology and new media to inform and drive narrative – led him to a career in marketing. He began his marketing career at a Baltimore-based digital marketing agency and joined SC&H Group because of the reputation of the firm and its professionals, along with the chance to build on its “corporate entrepreneurial” culture.
About SC&H Group
SC&H Group is a nationally recognized management consulting, audit, and tax firm serving clients from rapidly growing private sector businesses to Fortune 500 companies with global brands. The firm’s strategic practices provide the leading-edge thinking and advice that transform our clients’ businesses and help them outpace the competition. We embrace the future and help clients prepare, innovate, and evolve their businesses in this complex and highly competitive world. For more than 25 years, SC&H Group has demonstrated its commitment to delivering powerful minds, passionate teams, and proven results on each and every engagement. Learn more at www.schgroup.com.