CRM Strategy: A Key to Delivering Seamless Customer Experiences [White Paper]
August 9, 2016 - By: SC&H Group
How Executives Are Gaining True Customer Insights and a Powerful Competitive Advantage
In today’s competitive environment, poor customer experiences can doom even the most successful and established businesses.
So, to gain a 360-degree customer view and ensure a seamless customer experience, many executives have invested in CRM technology.
However, most implementations have fallen well short of expectations, often because executives viewed CRM simply as a software solution. In reality, CRM should be viewed as a strategy and way of thinking first, and a software solution second.
In this white paper, we explore the potential for a CRM to bring information, systems, and culture together, as well as how executives are partnering with CRM consultants to accomplish this task, deliver a seamless customer experience, and strengthen the bottom line.
Download now to learn more.