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Hunt Valley Business Forum: Business Development and Marketing Roundtable: Driving Revenue with Sales & Marketing Alignment
May 17, 2016 @ 8:00 AM (EDT) - 10:00 AM (EDT)
Join the Hunt Valley Business Forum on May 17th for a panel discussion about Business Development and Marketing alignment. Yes, CEOs like well-designed websites. They still enjoy creative ad campaigns and love positive media coverage. You know what they really, really like? Revenue. The benefits of aligned sales and marketing teams are significant. That’s why the VP of Marketing and the VP of Sales now sit on the same side of the conference room table in well-run organizations. But sometimes the roles and responsibilities of the sales and marketing teams aren’t clearly defined in a way that leads to success across both teams. Sarah Sedlak of SC&H Group will be among the panel of experts discussing how alignment can:
• Drive revenue growth
• Retain customers
• Expand your customer base