Data Solutions that Address Client Challenges
With substantial investments in strategic marketing campaigns and no standardized methods for collecting, evaluating, and measuring success across the full suite of digital marketing channels, we collaborated to address these key challenges:
-
Lack of executive-level visibility into marketing performance, investments, and ROI
-
Unclear or undefined strategies for goal tracking and customer journey best practices
-
Difficulty distinguishing between various campaigns (ex. brand vs. content vs. products)
-
Nine disparate, unintegrated data systems and information siloed by department
-
Manual, isolated, and error-prone reporting requiring inordinate time and reliance on agency partners