SC&H Capital Advises Unjury® in Sale to Blueroot Health™, a portfolio company of North Castle Partners

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Updated on: March 29, 2024

SC&H Capital, a leading investment bank specializing in M&A advisory for middle-market companies, is pleased to announce that its client, Unjury®, has been acquired by Blueroot Health™, a portfolio company of North Castle Partners.

Founded by Jerome Krachenfels, Unjury® is a branded medical food company specializing in protein and vitamin supplements. The Company provides nutritional support in powders, bars, ready-to-drink shakes, and vitamins focused on bariatric patients, cancer patients, diabetic patients, and pregnant or nursing women. The Company’s products are recommended at America’s top-rated hospitals and have a worldwide following.

“Thanks to SC&H Capital for your great work for ProSynthesis Laboratories dba Unjury®. You created tremendous value managing our process and negotiating with the buyer of our business. I was not just impressed; I felt lucky to have SC&H on our side, not their side. In any deal, there are certain points when value can be added or lost. The SC&H team nailed the two crucial opportunities: valuation, and negotiation,” said Jerome Krachenfels, President of Unjury®.

“Unjury® is a fantastic company with and is an excellent addition to the Blueroot Health™ brands. I am excited to see the next chapter of growth for Unjury® under the stewardship of Blueroot Health™,” said Matthew Roberson, Managing Director at SC&H Capital.

Blueroot Health™ is a consumer health company building clean, evidence-based brands that fuel lasting happiness and health for people and planet. Unjury ® will join existing Blueroot Health™ brand Bariatric Fusion®. North Castle Partners is a private equity group focused on the Healthy, Active, and Sustainable Living markets to create partnerships with entrepreneurs seeking to take their companies successfully through the next stage of their development.

About SC&H Capital

SC&H Capital is an investment banking and advisory firm specializing in mergers and acquisitions (M&A), employee stock ownership plans (ESOP), distressed M&A, capital raises, financial restructurings, and business valuations for middle-market companies nationally. SC&H Capital delivers services across numerous industries including technology, healthcare, manufacturing, consumer, business and professional services, and government contracting. We are recognized for delivering relevant market insights and tailored solutions to help owners achieve their true strategic value. To learn more, visit

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