Expertise Beyond the Numbers

Success Matters Series: Redefining Your Business Model While Remaining Focused on Your Customer Base [Podcast]

In the following “Success Matters” podcast, Christopher Hearing, President and CEO of Direct Holdings Global, provides insights into how his company has evolved and adapted to shifting trends within the entertainment and television industries.

Many companies are faced with changing environments, and how they react to these changes can define success—or the alternative.

For instance, 30 years ago, names such as Eastman Kodak, Sears Roebuck, and F.W. Woolworth were companies on the Dow Jones Industrial Index of the top 30 stocks in the United States. These three consumer-focused companies had strong brands and loyal customers, but, where are they now? Why are they no longer successful?

These once-popular household names have been replaced by brands such as Apple, Nike, and Walt Disney. The rise of new technology has altered the way companies and consumers buy and sell. While companies from the 80’s and 90’s were able to drive revenue and attract consumers with physical sales and TV advertising, today, they must capitalize on multi-channel marketing campaigns, streaming services, and digital media.

In the wake of these changes, some organizations have not been able to adapt, while others have succeeded. Direct Holdings Global is an organization that has diversified its marketing strategy and business model to keep up with advancing technology—and is succeeding despite market disruption.

Remember the TV commercials of the 80’s and 90’s promoting “A Once In A Lifetime Collection” of songs, books, and videos straight to your doorstep from Time Life? Today, Time Life is a part of Direct Holdings Global.

Direct Holdings Global has a long history of successfully marketing unique, niche products. Founded in 1961 as the book division of Time Inc., Direct Holdings Global has since grown to include brands and products such as Time Life, StarVista Live, and Lifestyle Products Groups.

Christopher shares his perspective on how executives can guide their companies through substantial evolutionary change based on his own experience within the entertainment marketplace and television industry.

Interested in not just surviving—but thriving—despite changing market conditions? Contact Christopher Helmrath for further insights into redefining your business model, and thriving despite market disruption.