Expertise Beyond the Numbers

CRM Is Now a Rapid Application Development Platform for Any Business Need [Podcast]

In the following podcast, Dan Blake, a Principal with SC&H Group’s Microsoft Dynamics Consulting Services practice, provides insights into how organizations can use the new generation of CRM to rapidly and cost-effectively create line-of-business applications.

If your company is like most, spreadsheets and databases are no longer sufficient to manage your business data. As your company grows and competition intensifies, you need more efficient, scalable solutions to meet short-term needs and long-term objectives.

What do you do?

Some companies invest in inexpensive, off-the-shelf software. However, users are typically underwhelmed by the results, largely because the software doesn’t integrate with other applications, isn’t a good fit for their business needs, and can’t be customized.

Meanwhile, some companies consider a more aggressive approach: hiring a development company to build an application from scratch. While this investment yields a customized application, it is often prohibitively expensive for even the most generous budgets.

Finally, some companies learn that Microsoft Dynamics CRM is more than a software application – it’s a flexible, powerful platform for building custom business applications.   This platform provides the flexibility to create applications that capture and manage information around any business area.

Ultimately, the Microsoft Dynamics CRM platform allows companies to develop applications with the functionality, customization, and automation to maximize efficiency and insight—all while investing less money and time.

To discuss how SC&H’s Microsoft Dynamics team can help strengthen your bottom line and realize your company’s full potential, contact Dan here.

Also, join us on Tuesday, April 26th for our upcoming webinar on “Monetizing the 360-Degree Customer View – Fact or Fantasy?” and learn more about how Microsoft Dynamics CRM can provide you with data-driven customer insights.