When Money Calls: How to Manage Private Equity Firms Seeking Out Your Business
February 7, 2018
As the owner of a business you field numerous interactions throughout the day whether it be emails or phone calls, sales people or reporters, all the while juggling your internal business. A new norm of these daily interactions within the manufacturing industry is that of a phone call from private equity firms seeking to meet with you. The natural reaction varies based on the level of insight into this type of call – for some it may be to hang up, for others it may be to hear them out considering your succession plan is still undefined. There are key strategies to have in mind when money begins calling to invest in or purchase your business.
There is not a defined path to thinking about private equity; whether you are raising equity capital or selling your company. The direction a company takes when making this decision varies based on their set of objectives. Some owners are more interested in the economic value they are able to attain in selling their company, some see the infusion of capital as critical while maintaining a vested interest in the business they have established. Despite the notion that there is not one roadmap to follow when accepting equity capital or selling your business, there is one defined direction you must take to complete this process efficiently – ASK QUESTIONS.
Proper due diligence of prospective investors or buyers is a necessity whether selling to a company or a private equity firm. This leads to a common question – “what questions do I ask when money calls”?
Dig for more information beyond the boilerplate
Start simple – ask them to tell you more about their firm and why they chose your business to call. What types of businesses are in their current portfolio? Do they commonly invest in manufacturers? How did they find your company? Their level of expertise and interest in your specific manufacturing operation will provide enough simple information from the start to know if this is the right firm to be talking with. If they lack tangible expertise or actual industry experience you may find yourself leaning towards the reaction of hanging up and carrying on with your day. Starting a conversation with a firm who has not done their research, or is not versed in your industry is a tough sell, especially when receiving this type of call out of the blue.
Dive into their financial status
Another avenue to pursue during this conversation is to find out the financial status of the firm. Their answer can serve as a hint as to how long the process of working with this specific firm will take. Do they have committed capital to work with, and if so, how much? Not having committed funds results in a much riskier undertaking and this process tends to take longer than a typical sale when capital is committed and available. Ask them if they have a portfolio investment in the manufacturing industry. This provides you with insights on the phone as to whether or not this firm really knows how your specific company operates.
Asking the firm “how would you value my business?” may lead to a series of questions that do not lead to an actual answer. Typically this is when they need to know about your business beyond the due diligence they have done on their end.
We advise our clients to never discuss this information in the beginning because it puts you in a position of releasing information which is confidential or could put you at a disadvantage later in the negotiation process. A relationship needs to be established before going down this route.
How do they deliver
If you want to take the step of asking more about their investment philosophy then ask how they work with their current portfolio companies. How do they work with similar manufacturers – do they become a part of the operations, or are they strictly involved from a board level or financial standpoint. Knowing this type of information after receiving this type of call not only gives you their perspective, but also allows you to better understand how one private equity firm functions vs. another.
It comes down to your objectives, your companies’ position, and timing. Timing of the market, timing of your strategic vision, or timing of whether or not you want to consider taking the path to accepting capital or conducting an outright sale. At the end of the day a relationship built on a foundation of trust is key when divulging details of your business. SC&H Capital has always, and will always, encourage you to consider all of your options. That is where we come in. Knowing what direction to take whether selling to private equity or to another business is a decision which is typically not a do it yourself task.
Our team has answered the questions surrounding what to do when money calls in numerous industries. At the core, no matter the industry, the best practices we shared above are how we advise our clients to approach these scenarios. We work with you to make sure you get the best possible results whether you pursue the private equity firm that called you, or by doing the legwork to find the strategic fit for your business’ succession plans.
As you receive these types of calls from private equity buyers, know this is a common trend happening due to strong market activity in 2017, and a boisterous outlook ahead for 2018. If you have any questions as you field these interactions feel free to Contact Us to determine the right strategy for your business.