Christopher Helmrath, Managing Director of SC&H Capital and Todd Fletcher, President, RETHINK recently sat down to discuss an industry we all know and love – the food and beverage market. Like all industries, this space is constantly evolving, however consumer preferences, diet/lifestyle trends, health education, etc. dictate how food and beverage brands can either survive and thrive or crash and burn.
In our latest podcast, Christopher and Todd discuss:
- His background and career in consumer goods brand marketing from Red Bull to Tessemae’s
- How trends create THE market, you don’t create the market by inventing a product
- Why success is not always as successful as you think and what the real high five, bring out the champagne moments entail
- The art of maintaining brand equity in a trend based economic market and knowing when you stay the course yourself or sell
- And more!